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RE
RE is a Berlin based startup offering smart automat units designed to streamline the process of buying and selling smartphones. With RE, you can effortlessly sell your old smartphone and purchase a refurbished one.
RE automat are placed at known retail locations like Saturn in Germany, ensuring easy access for consumers. Whether you're looking to upgrade your device or cash in on your old one, RE automats offer a seamless and efficient solution
Brand Identity
01
Cellomat company choose CLARITY to create brand from the name to the logo to the visual identity and creative campaigns.
02
We choose Robert to represent the RE brand. He embodies true coolness which isn't about owning the latest expensive smartphones.
Real coolness is about choosing refurbished tech and selling your old devices so someone else can reuse them. It's about making a positive impact on the environment and being socially responsible.
03
Introducing 'RE'—a name that embodies CLARITY belief in the power of Cultural Immersion to fortify brands.
Inspired by trendy words like recycling, recovery, renewable, reuse, the 'RE' brand embraced the spirit of its time.
Why not take ownership of the notion of RE' and make it your brand? With 'RE', the brand is not just a smart automat; but a symbol of its zeitgeist.
Redefining Low Budget Video
When working with startups, you need to think small and effective. The video consists of Shutterstock footage costing 25 euros, iPhone footage captured by one of the creative team members at CLARITY, and some very simple graphics.
Total cost: 100 euros
RE | CLARITY Works
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