KLA
KLA is ranked 37th on TIME magazine's inaugural World's 750 Best Companies, 2023.
KlA is proud to be part of the most significant technological breakthroughs. Virtually no laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us.
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CLARITY was hired to create an EVP and to implement it globally, creative materials, targeted campaigns, media buying and more.


THE GIANT WITHOUT A STORY
01
Positioning KLA as The Market Leader
We've deployed the KLA brand story using Carl Jung's 12 archetype method, positioning KLA as the hero archetype fitting its role as the market leader that impacts everyone's daily lives through cutting-edge technology found in our iPhones, tablets, cars, medical instruments, watches, VR, and more.
As a brand that solves extreme problems, we firmly place KLA within the territory of the hero archetype, dedicated to Advancing humanity.
02
Meaningful EVP
At CLARITY, we saw a unique opportunity for KLA to stand out in the talent market by emphasizing the critical factor that employees value most: the meaningfulness of their work.
Drawing inspiration from Clausewitz's principle of focusing on the most important criterion of the decision making, we placed KLA as leader who Advances Humanity.
By owning this crucial criterion, KLA can distinguish itself as the destination for top talent who seek purpose-driven careers.
ADVANCING HUMANITY BRAND STORY
KLA | Semiconductors | US$10.5 billion Revenue
We crafted an optimistic brand story for KLA, rooted in our common belief in technology's ability to better our world.
A story about a future that is "ours to create" and a brand that is excited by all that humanity can achieve together and oblige to Advance Humanity in any way it can.

ADVANCING HUMANITY FOR SCIENTISTS
We customized our Advancing Humanity story to resonate with scientist aspirations to tackle monumental obstacles, and ultimately "write history"while Advancing Humanity forward.
This technical video showcases KLA's part in endless tech breakthroughs. We use it to target the scientist community worldwide via social promotion, universities activities, Taboola and Outbrain.

EMPLOYEES ADVANCING HUMANITY
A compelling brand story isn't merely well-crafted; it's one that resonates with people's beliefs. So, we captured KLA's employees sharing their personal experiences on film.
These stories became the cornerstone of targeted campaigns on Facebook and LinkedIn, as well as content for Glassdoor and other platforms.
By showcasing the genuine commitment of KLA, we engaged professional audiences and transformed KLA into a brand of choice

WOMEN ADVANCING HUMANITY
In celebration of International Women's Day, we invited women and their partners to share their unique superpowers that helps then Advance Humanity.
Women were encouraged to reflect on their individual strengths and how they contribute to positive change in the world.
Their stories were shared across various platforms, inspiring others and fostering empowerment within our community.

KLA | CLARITY Works
KLA | CLARITY Works











